FROM CORPORATE STRATEGIST TO MOM ENTREPRENEUR
(And Why Getting Laid Off Was the Best Thing That Ever Happened)
The Story
THE NIKE YEARS (2012-2024)
I spent 12 years at Nike.
Not in retail. Not in marketing. In the backend.
Corporate strategy. Program management. Chief of Staff.
I built systems for Fortune 500 partnerships. I managed cross-functional teams. I optimized operations for billion-dollar portfolios.
I was good at it.
I was also exhausted.
60-hour weeks. Back-to-back meetings. Building other people’s empires while putting my own life on hold.
Then I had my daughter, MJ.
And I started asking: What am I building this for?
THE LAYOFF (2024)
In 2024, Nike had a corporate restructuring.
I got laid off.
And I panicked.
What do you do when your entire identity is tied to a company that just let you go?
But then something shifted.
I realized: I have 12 years of Fortune 500 operations experience. I know how to build systems that scale. I know how to manage complexity.
Why am I not using these skills for MY life?
THE REINVENTION (2024-NOW)
So I did something crazy:
I decided to become a full-time traveling mom entrepreneur.
I started two businesses (Evergreen Wellness Collective + Jetset Jill).
I built backend systems using the same frameworks I learned at Nike.
I took my 3-year-old to Paris. And ACL. And we’re just getting started.
And I realized: This is what I was built for.
Not climbing someone else’s corporate ladder.
Building a life I don’t need to escape from.
WHAT I DO NOW
I help other mom entrepreneurs do the same.
I build backend operations systems (Notion, Airtable, Zapier) so you can:
- Stop being the bottleneck in your business
- Take time off without everything falling apart
- Scale past $50K, $100K, $500K
- Travel, spend time with your kids, and still grow
I use the same frameworks I learned at Nike—just without the corporate bloat.
If you’re a mom entrepreneur who’s tired of chaos, let’s talk.
CREDENTIALS
- 12 years at Nike (Corporate Strategy, Program Management, Chief of Staff, Portfolio Management)
- CrossFit Level 1 Certified
- Notion & Airtable power user since 2018
- Full-time traveler since 2024
- Mom to MJ (my toughest client and best teacher)
PERSONAL STUFF (Because You’re Probably Wondering)
- I love adventure.
- I run on coffee, Notion, and the belief that you don’t have to wait until retirement to live the life you want.
- I took a 3-year-old to ACL music festival. Yes, really. Yes, it was chaos. Yes, we’ll do it again.
- I write a weekly Substack about systems, travel, and mom entrepreneurship.
LET’S WORK TOGETHER
Ready to build systems that actually work?
Jetset Jill 